This company with a successful product for children wanted to research attitudes amongst delegates who treated the same – very rare – condition in adults.
We were commissioned to assess healthcare professionals’ awareness of the condition and its current treatment, establish the adult patient pathway, and gauge reactions to the latest products. The client also wanted to know how healthcare professionals viewed them in comparison to their competitors.
The client was interested in only five markets: the UK, France, Germany, Italy and Spain, with the possible inclusion of practitioners from the Netherlands and Austria.
Due to the specific countries of interest, respondents had to be recruited prior to the conference, yet a list of delegates would not be published. Therefore we planned a mix of onsite face-to-face interviews with delegates from five countries only, and targeted online market research after the event.
The fieldwork was conducted on Time Research’s own conference stand. We designed a semi-structured questionnaire with both quantitative and open-ended questions.
Responses from 100 relevant healthcare professionals were then analyzed qualitatively and quantitatively with cutting edge software and analysis from our research directors.
We produced significant data on which conferences the company’s target audience attends each year, allowing them to save money on future events by participating only in the most popular.
The data also gave the company insight that allowed them to shape key messages and prepare more effectively for launch and delivery of medical education.